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Takara Tomy ARTS (タカラトミーアーツ) is the merged company of the Takara Tomy subsidiary companies Yujin (specializing in Gachapon), Subarudo (specializing in Candy Toys, Heartland (specializing in Plush), and U-Mate (specializing in stationary and water toys). The companies merged in 2009, thus a lot of series of Pokémon merchandise that previously had the label of one of the merged companies was suddenly now under the Takara Tomy ARTS label.

Notable examples of products by Takara Tomy ARTS include Chupa Surprise, Zukan, PokeColle Cap, and Pokemon Pose Figure.

Takara Tomy Moncolle overview and introduction.

Tokyo, Japan, October 3rd, 2013:

TOMY Company, Ltd. (hereafter “TOMY”; President & CEO: Kantaro
Tomiyama/Head Office: Katsushika-ku, Tokyo) will develop its POKÉMON licensed toys in each global region
to coincide with the October 12th release of POKÉMON latest game software POKÉMON X and
POKÉMON Y (to be released by The Pokémon Company for Nintendo 3DS) and the airing of the new
television animation series POKÉMON XY.

The main products are palm-sized figures from the Monster Collection (hereafter MONCOLLÉ). With as many
as 7 million units expected to be sold this fiscal year, its new series of figures will simultaneously go on sale in
Japan and the U.S. from October 12th, 2013 (Saturday), the same day as the launch of the game software. The
products will then be steadily released in at least 20 countries and regions around the world. In the initial
release of the new series, 19 POKÉMON characters will be released,
including new characters.

POKÉMON 3D Figures = MONCOLLÉ

MONCOLLÉ are figures that faithfully reproduce the form and color of POKÉMON characters in
three-dimensional form. They are highly collectable products and attract people worldwide of all ages. Since
their launch in 1997, TOMY has so far sold in total at least 50 million units from multiple series that total about
500 POKÉMON characters in Japan and the Asia region. Their attraction is that they are 3D figures that the
consumer can “observe, touch, study and play with.” The figures faithfully reproduce the POKÉMON characters
that feature in games and animations, from the top of the head to the soles of the feet, and even when viewed from behind.

Also, the packaging is designed to allow the figure to be observed from 360 degrees. All effort has been made to maximize the attraction of the 3D figures such as by providing the POKÉMON character’s attributes, height and weight. Another attraction is the changing of the coloring to a matt, non-shiny quality. The logo design has also been renewed. It is a simple yet enduring design that displays the characters “MONCOLLÉ”, which stands for monster collection, in a way that boldly stands out. The generation who played the first generation of POKÉMON game software launched in 1996 is now roughly 25 to 30 years old. As the POKÉMON fan target expands, TOMY is making an effort to provide specifications that adults as well as children can enjoy.